WOMAN UP – PRIVACY POLICY
Effective Date: November 18, 2025
1. Introduction Woman Up Holdings LLC, a Delaware limited liability company, together with its subsidiaries wUP Tech and wUP Ventures (“Woman Up,” “we,” “us,” or “our”), provides a diverse suite of digital platforms and services intended to support, empower, and elevate women. These Services include our website (womanupco.com), the Woman Up mobile and web applications, our online marketplace, social networking features, multimedia channels, podcast programming, publications, community engagement tools, consulting and management offerings, investment opportunities, and additional technology-driven products (“Services”).
This Privacy Policy describes how we collect, use, disclose, store, and protect information in connection with the Services. By accessing or using any Woman Up Service, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, discontinue use of the Services immediately.
2. Information We Collect We collect information to operate our Services effectively, to facilitate marketplace operations, to support advertisers and sponsors, and to ensure a secure and personalized user experience.
2.1 Information You Provide We collect information you provide directly, including when you create an account, build a profile, upload content, make a purchase, submit an application, participate in events, communicate with us, or engage in consulting or investment programs. Such data may include your name, email address, phone number, social identifiers, professional data, demographic information, payment details (handled through secure processors), shipping information, marketplace listings, communications, multimedia submissions, survey responses, and interactions with customer support.
2.2 Marketplace Transaction Data Because Woman Up operates a marketplace model similar to leading platforms such as eBay and TikTok Shop, we collect detailed transaction data, including product or service listings, purchase confirmations, order history, pricing, buyer-seller interactions, shipping updates, dispute-related information, return records, reviews, ratings, and metadata associated with marketplace commerce. Sellers may be partners, affiliates, or independent creators. Buyers and sellers acknowledge that transaction information may be used to maintain marketplace integrity, resolve disputes, and inform product development or safety measures.
2.3 Automatically Collected Information We automatically collect information through cookies, device identifiers, tracking technologies, and log data. This includes IP address, device ID, browser type, session information, app usage patterns, feature engagement, referring URLs, error logs, geolocation approximations, advertising identifiers, and behavioral signals. This data is used for personalization, performance measurement, fraud prevention, and advertising relevance.
2.4 Information from Third Parties We may receive information from partners, public sources, advertisers, payment processors, analytics vendors, podcast distribution platforms, affiliate programs, and social networks you choose to connect. Where legally required, we obtain your consent before collecting or combining such information.
3. How We Use Information We use personal information for the following purposes:
3.1 Service Delivery and Account Management We use information to create and manage accounts, authenticate users, process payments, manage subscriptions or investments, deliver marketplace functionality, fulfill orders, communicate with users, enable content sharing, facilitate networking, and support the Woman Up community.
3.2 Marketplace Operations We use data to operate, secure, and refine the Woman Up Marketplace. This includes fraud detection, dispute resolution, product quality analysis, buyer and seller verification, shipping coordination, purchase tracking, refund evaluation, and compliance with financial, tax, and consumer protection obligations.
3.3 Advertising and Sponsorship Relevance We host advertisers and sponsors across our marketplace, app, podcast, publications, and events. While we do not sell personal information, we use aggregated, inferred, or pseudonymized data to help sponsors and advertisers understand audience segments and identify opportunities to reach relevant users, similar to practices used by LinkedIn, eBay, and TikTok Shop. Advertisers do not receive individually identifiable user information unless you explicitly consent.
3.4 Communications We may contact you with updates, service announcements, newsletters, promotional offers, marketplace opportunities, investment program communications, surveys, and educational content. You may opt out of marketing communications at any time.
3.5 Personalization and Platform Improvement We use data to personalize recommendations, tailor marketplace listings, refine user experience, test new features, conduct analytics, improve performance, create new products, and maintain a safe and equitable platform.
3.6 Legal Compliance We may use information to comply with laws, regulatory requirements, investment compliance obligations, tax documentation, risk assessments, security audits, and enforcement of contractual terms.
4. How We Share Information Woman Up shares information only in ways that align with this Policy.
4.1 Service Providers We share information with third-party providers who assist in operating the Services, including hosting, analytics, payment processing, fraud detection, customer service, advertising infrastructure, shipping, identity verification, investment program administration, consulting logistics, and marketplace operations.
4.2 Marketplace Participants Buyer-seller communications, marketplace identity verification, and fulfillment-related data may be shared between relevant parties as necessary for legitimate transaction purposes. For example, shipping addresses are shared with sellers or their fulfillment providers.
4.3 Advertisers and Sponsors We do not sell your personal data. Advertisers may receive aggregated or anonymized insights about behavior, preferences, categories, or demographic groupings to understand relevance, campaign performance, and opportunities. No advertiser or sponsor receives directly identifying information unless you opt in.
4.4 Legal Compliance We may disclose information if required to respond to legal processes, regulatory audits, government inquiries, investment oversight, or to enforce rights, protect safety, or prevent harm.
4.5 Business Transfers If Woman Up undergoes a merger, acquisition, restructuring, financing, dissolution, or asset sale, your information may be transferred to the new entity subject to similar protections.
5. Cookies, Tracking Technologies, and Advertising Tools We use cookies, pixels, tags, SDKs, and device identifiers to support authentication, security, personalization, analytics, and advertising measurement. These technologies help ensure that ads and sponsored content are relevant, but they do not enable advertisers to access your personal identity. Users may control cookie preferences through browser settings or device options.
6. Data Retention We retain information for as long as necessary to deliver Services, comply with legal obligations, enforce agreements, support audits, maintain marketplace records, and fulfill tax or investment documentation requirements.
7. User Rights Depending on your jurisdiction, you may have rights to access, correct, delete, restrict, or port your information; object to processing; or withdraw consent. To exercise rights, contact hello@womanupco.com.
8. Children’s Privacy The Services are not intended for individuals under 13. We do not knowingly collect information from children.
9. Data Security We implement administrative, physical, and technical safeguards including encryption, access controls, monitoring, incident response plans, network intrusions detection, and periodic audits. While no system is absolutely secure, we take commercially reasonable measures to protect data.
10. International Data Transfers Information may be stored or processed in the United States or other jurisdictions with contractual safeguards.
11. Updates to This Policy We may amend this Privacy Policy periodically. Updated versions will include a revised Effective Date. Continued use constitutes acceptance of the updated Policy.
12. Contact Us Woman Up Holdings LLC 108 Lakeland Avenue Delaware 19901 Email: hello@womanupco.com