Sara Blakely launched Sneex as her follow-up venture after transforming the shapewear industry with Spanx. The brand tackles one of women's oldest wardrobe frustrations: the false choice between looking great and feeling comfortable. Sneex uses sneaker construction technology — cushioning, arch support, shock absorption — inside a shoe that looks like a classic heel. After decades of solving women's problems invisibly (with Spanx), Sara turned her focus to solving the one that's painfully obvious every time you take your heels off.