Wild Rye is an Idaho-based outdoor apparel company creating beautiful, technical mountain apparel designed exclusively for people who identify as women, across all sizes, ages, and skill levels. Specializing first in mountain biking and snow sports, the brand was built to fill a glaring gap: design-forward, high-performance gear that actually fits and flatters women, in an industry long centered on men. Beyond product, Wild Rye is on a mission to create a more inclusive, welcoming access point to the outdoors, building confidence and community while championing women from the backcountry to the boardroom.