Founder Interviews

Lived It, Launched It

Unfiltered interviews with female founders about the early stages of building a company.

Her LinkedIn contacts hack turned into a business that raised $5m

Her LinkedIn contacts hack turned into a business that raised $5m

How Caroline Dell Built Goodword, an AI-powered professional relationship management platform She already had the professional network; she just needed a better way to use it. So Caroline Dell built Goodword, an AI-powered relationship management platform.

Her LinkedIn contacts hack turned into a business that raised $5m

How Caroline Dell Built Goodword, an AI-powered professional relationship management platform She already had the professional network; she just needed a better way to use it. So Caroline Dell built Goodword, an AI-powered relationship management platform.

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She left Big Law to start a frozen waffle company. Eight years later, it has $9M in sales.

She left Big Law to start a frozen waffle company. Eight years later, it has $9M in sales.

How Emily Groden built Evergreen, a better-for-you frozen waffle brand After leaving Big Law, Emily Groden founded Evergreen to create the nutritious frozen breakfast she couldn't find for her daughter

She left Big Law to start a frozen waffle company. Eight years later, it has $9M in sales.

How Emily Groden built Evergreen, a better-for-you frozen waffle brand After leaving Big Law, Emily Groden founded Evergreen to create the nutritious frozen breakfast she couldn't find for her daughter

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She wanted to end single-use water bottles. Instead, she reinvented how drinks are delivered.

She wanted to end single-use water bottles. Instead, she reinvented how drinks are delivered.

How Manuela Zoninsein Built Kadeya, a Reusable Beverage System for Workplaces After years of studying why reusable bottle programs fail, Manuela Zoninsein founded Kadeya, a workplace beverage machine designed to make reuse easy.

She wanted to end single-use water bottles. Instead, she reinvented how drinks are delivered.

How Manuela Zoninsein Built Kadeya, a Reusable Beverage System for Workplaces After years of studying why reusable bottle programs fail, Manuela Zoninsein founded Kadeya, a workplace beverage machine designed to make reuse easy.

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Tired of forcing nutrition on her picky kid, this mom built her own flavoured milk brand

Tired of forcing nutrition on her picky kid, this mom built her own flavoured milk brand

How Ashley Waldman built Jubilee’s, a nutritious milk brand for picky eaters After her daughter's autism diagnosis made mealtimes a daily battle, Ashley Waldman launched Jubilee's to help parents get more nutrition into picky eaters with less fighting.

Tired of forcing nutrition on her picky kid, this mom built her own flavoured milk brand

How Ashley Waldman built Jubilee’s, a nutritious milk brand for picky eaters After her daughter's autism diagnosis made mealtimes a daily battle, Ashley Waldman launched Jubilee's to help parents get more nutrition into picky eaters with less fighting.

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She built the menopause brand she couldn't find.

She built the menopause brand she couldn't find.

How Sally Mueller built Womaness, a brand reimagining menopause care When Sally Mueller entered perimenopause, she found a category filled with outdated products and stigma. So she built the menopause brand she wished had existed for her.

She built the menopause brand she couldn't find.

How Sally Mueller built Womaness, a brand reimagining menopause care When Sally Mueller entered perimenopause, she found a category filled with outdated products and stigma. So she built the menopause brand she wished had existed for her.

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She went through IVF. What she learned about pregnancy tests made her create her own.

She went through IVF. What she learned about pregnancy tests made her create her own.

How Lara Solomon built Hoopsy, a more sustainable pregnancy test While going through IVF, Lara Solomon was shocked by how much plastic waste pregnancy tests generated. So she launched Hoopsy, a test that reduces plastic by 97%.

She went through IVF. What she learned about pregnancy tests made her create her own.

How Lara Solomon built Hoopsy, a more sustainable pregnancy test While going through IVF, Lara Solomon was shocked by how much plastic waste pregnancy tests generated. So she launched Hoopsy, a test that reduces plastic by 97%.

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