Founder Interviews

Lived It, Launched It

Unfiltered interviews with female founders about the early stages of building a company.

She built the menopause brand she couldn't find.

She built the menopause brand she couldn't find.

How Sally Mueller built Womaness, a brand reimagining menopause care When Sally Mueller entered perimenopause, she found a category filled with outdated products and stigma. So she built the menopause brand she wished had existed for her.

She built the menopause brand she couldn't find.

How Sally Mueller built Womaness, a brand reimagining menopause care When Sally Mueller entered perimenopause, she found a category filled with outdated products and stigma. So she built the menopause brand she wished had existed for her.

READ THE STORY
She went through IVF. What she learned about pregnancy tests made her create her own.

She went through IVF. What she learned about pregnancy tests made her create her own.

How Lara Solomon built Hoopsy, a more sustainable pregnancy test While going through IVF, Lara Solomon was shocked by how much plastic waste pregnancy tests generated. So she launched Hoopsy, a test that reduces plastic by 97%.

She went through IVF. What she learned about pregnancy tests made her create her own.

How Lara Solomon built Hoopsy, a more sustainable pregnancy test While going through IVF, Lara Solomon was shocked by how much plastic waste pregnancy tests generated. So she launched Hoopsy, a test that reduces plastic by 97%.

READ THE STORY
She forgot one school signup. It changed her entire career.

She forgot one school signup. It changed her entire career.

How Laura Cunningham built Ava, the AI-powered concierge.

She forgot one school signup. It changed her entire career.

How Laura Cunningham built Ava, the AI-powered concierge.

READ THE STORY