Plant-powered hormonal wellness brand for women. Creates symptom-specific systems combining topicals AND ingestibles targeting PCOS, PMS, hormonal acne, hirsutism, and irregular cycles. Products pair clinically-backed ingredients with powerhouse plants for real, visible, lasting hormonal change. 'Beauty-as-wellness': addresses what you see in the mirror (chin hair, acne) AND feel in your body (cramps, fatigue). Educational community platform alongside product line. Femigist means a feminist who advocates for women's hormone health.