Founded in 2020 and born from a personal search for elevated, alcohol-free alternatives, Raising the Bar curates intentional zero-proof options for socializing and entertaining at home. Built from the ground up without outside investment, this bootstrapped, seven-figure brand serves a growing community of sober, sober-curious, and health-conscious consumers across the country — and has been celebrated by outlets like Oprah Daily, Food & Wine, and Good Morning America along the way.
