Elina Sofia Wang

Co-Founder & CEO

ABOUT Elina Sofia Wang

Elina founded ESW Beauty at 21 with a $25,000 bank loan after struggling with stomach ulcers led her to overhaul her diet and discover raw juices. She wanted skincare made with the same clean ingredients she was putting in her body — and found nothing on the market. Today ESW is the #1 natural mask brand in the US, in 19,000+ stores, profitable since day one, and entirely bootstrapped.

PROFESSIONAL SUPERPOWER

About ESW Beauty

Wellness-inspired clean beauty brand best known for beverage-inspired sheet masks — Raw Juice Cleanse, Plant-Based Milk, Latte Eye Patches. All products are vegan, cruelty-free, and compostable. First brand to create a compostable plant-based milk sheet mask line. #1 natural mask brand in the US. 19,000+ stores nationwide. Mission: combine clean skincare with the same nourishing ingredients you'd put in your body. Team is 70% female; donates 10% of profits to Women Aware (domestic violence nonprofit, NJ).