Deepica Mutyala is an Indian-American beauty entrepreneur and influencer from Houston, Texas who went viral in 2015 with a YouTube tutorial demonstrating that red lipstick could neutralize dark circles on deeper skin tones — a trick beauty brands hadn't been marketing to women of color. The video garnered 10M+ views and launched her platform. In 2019 she founded Live Tinted, starting with community and editorial before launching the Huetone Color Correctors — products specifically engineered for deep and medium skin tones. A former beauty marketing executive, Deepica has been named to multiple Forbes lists.
