Deepica Mutyala

Founder & CEO

ABOUT Deepica Mutyala

Deepica Mutyala is an Indian-American beauty entrepreneur and influencer from Houston, Texas who went viral in 2015 with a YouTube tutorial demonstrating that red lipstick could neutralize dark circles on deeper skin tones — a trick beauty brands hadn't been marketing to women of color. The video garnered 10M+ views and launched her platform. In 2019 she founded Live Tinted, starting with community and editorial before launching the Huetone Color Correctors — products specifically engineered for deep and medium skin tones. A former beauty marketing executive, Deepica has been named to multiple Forbes lists.

PROFESSIONAL SUPERPOWER

About Live Tinted

Live Tinted is an inclusive beauty brand founded by Deepica Mutyala — the creator of the viral YouTube video demonstrating red lipstick as a color corrector for dark under-eye circles on deep skin tones. The brand's flagship Huetone Color Correctors are designed for melanin-rich skin that has historically been underserved by beauty brands. Live Tinted is also a platform and community celebrating people of color in beauty.