Ellie Dinh co-founded Girlfriend Collective with her husband Quang Dinh in Seattle, Washington in 2016. A Vietnamese-American designer and entrepreneur, Ellie brought her background in design and fashion to a business with a clear sustainability mission from day one. The brand's launch strategy — offering a free legging in exchange for a social share — became one of the most talked-about DTC launches of the decade, generating tens of thousands of orders and a massive waitlist before a single dollar was spent on traditional advertising. Ellie has since grown Girlfriend Collective into a multi-category activewear brand with a deeply loyal, community-driven following.
