Bette Bentley

Founder, Inventor & CEO

ABOUT Bette Bentley

Bette Bentley is the Founder, Inventor, and CEO of Skimpies, a Los Angeles–based feminine care and essentials brand built around organic cotton. She created the brand in 2020 after becoming fed up with the lack of breathable, no-panty-line underwear suitable for leggings, inventing the first liner designed to stick directly into the seam of a pair of leggings. Before founding Skimpies, Bentley was a comedy writer in Hollywood, working with talents including Will Ferrell and producing digital comedy content that garnered billions of views online — a performance background that proved ideal training for live selling. She officially launched the brand in September 2024 and grew it to $10 million in first-year sales primarily through organic TikTok Shop live selling, becoming a No. 1 brand on the platform without spending on paid ads, before closing a $1 million seed round in early 2026 to fuel further growth.

PROFESSIONAL SUPERPOWER

About Skimpies

Bette Bentley is the Founder, Inventor, and CEO of Skimpies, a Los Angeles-based feminine care and essentials brand she created in 2020 after being unable to find breathable, no-panty-line underwear suitable for leggings. Before founding Skimpies, she was a comedy writer in Hollywood, working with talents including Will Ferrell and producing digital content that garnered billions of views online. She officially launched the brand in September 2024 and grew it to $10 million in first-year sales primarily through TikTok Shop live selling, before closing a $1 million seed round in early 2026.