Bette Bentley is the Founder, Inventor, and CEO of Skimpies, a Los Angeles-based feminine care and essentials brand she created in 2020 after being unable to find breathable, no-panty-line underwear suitable for leggings. Before founding Skimpies, she was a comedy writer in Hollywood, working with talents including Will Ferrell and producing digital content that garnered billions of views online. She officially launched the brand in September 2024 and grew it to $10 million in first-year sales primarily through TikTok Shop live selling, before closing a $1 million seed round in early 2026.