Babba Rivera

Founder & CEO

ABOUT Babba Rivera

Babba Rivera is an award-winning entrepreneur and the Founder & CEO of Ceremonia, a venture-backed clean haircare brand rooted in Latinx heritage and inspired by the rituals she grew up with. Of Chilean descent and raised in Sweden, she built her early career in tech, holding senior marketing roles at Uber and Away and launching her own brand marketing agency, bybabba, before being named to Forbes' "30 Under 30" list in marketing and advertising in 2016. Drawing on her own hair-care journey and a desire to increase representation for her community, she founded Ceremonia to celebrate Latin culture through clean, high-performance formulas built on natural ingredients like guava and yucca. A trailblazer within the founder community, Rivera is one of only 58 Latinas to have raised over $1M in VC funding and made history as the first Latina to own a haircare brand at Sephora qualifying for the Clean + Planet Positive seal.

PROFESSIONAL SUPERPOWER

About Ceremonia

Babba Rivera is an award-winning entrepreneur and the Founder & CEO of Ceremonia, a venture-backed clean haircare brand rooted in Latinx heritage. Prior to Ceremonia, she held senior marketing roles at Uber and Away, launched her own brand marketing agency (bybabba), and was named to Forbes' '30 Under 30' list in marketing and advertising in 2016. Of Chilean descent and raised in Sweden, Rivera is one of only 58 Latinas to have raised over $1M in VC funding, and made history as the first Latina to own a haircare brand at Sephora qualifying for the Clean + Planet Positive seal.