Kim Kardashian founded SKIMS in Los Angeles in 2019 after years of wearing shapewear and finding nothing that truly worked for her skin tone or comfort needs. She spent two years developing the product before launch, building in over 10 nude colorways to serve a genuinely inclusive range of skin tones — a standard the category had never seen before. SKIMS launched to $2M in sales in minutes, reached a $1.6B valuation within two years, and hit a $4B valuation in 2023. The brand has since expanded into swimwear, men's, and a high-profile collaboration with Team USA at the Paris Olympics.
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About Skims
SKIMS is the solutions-oriented shapewear and apparel brand founded by Kim Kardashian in 2019 — designed to provide solutions for every body type, from XXS to 5X. Known for inclusive sizing, an extensive range of nude tones, and products spanning shapewear, underwear, swimwear, and apparel. Valued at $4B as of 2023.
