Lara Solomon is a serial entrepreneur and founder based in the UK who launched Hoopsy after asking a simple question: why is a pregnancy test — something half the population uses — still made almost entirely of plastic? A former product and marketing executive with multiple ventures to her name, Lara developed an eco-friendly alternative that's 99%+ paper-based, fully accurate, and beautifully packaged. Hoopsy has since become a pioneering example of sustainable femtech and won multiple awards for innovation in the women's health category.
