Lara Solomon

Founder

ABOUT Lara Solomon

Lara Solomon is a serial entrepreneur and founder based in the UK who launched Hoopsy after asking a simple question: why is a pregnancy test — something half the population uses — still made almost entirely of plastic? A former product and marketing executive with multiple ventures to her name, Lara developed an eco-friendly alternative that's 99%+ paper-based, fully accurate, and beautifully packaged. Hoopsy has since become a pioneering example of sustainable femtech and won multiple awards for innovation in the women's health category.

PROFESSIONAL SUPERPOWER

About Hoopsy

Hoopsy is the world's most eco-friendly pregnancy test — made with 99% paper and containing 10x less plastic than standard tests. Clinically accurate to over 99%, Hoopsy delivers the same reliability women expect from conventional tests in a form that doesn't add unnecessary plastic waste to one of life's most significant moments.