Robyn Rihanna Fenty — known globally as Rihanna — founded Fenty Beauty in 2017 in partnership with LVMH, becoming the first celebrity to co-create a brand with the luxury conglomerate as a founding partner rather than a licensee. The brand's launch with 40 foundation shades caused an immediate industry reckoning, as competitors rushed to expand their own ranges after being publicly called out. Rihanna has since expanded into Fenty Skin, Savage X Fenty lingerie, and Fenty fragrance — and became the world's wealthiest female musician with an estimated net worth of $1.4B, driven primarily by Fenty Beauty.
