Fenty Beauty launched in September 2017 with 40 foundation shades — a number that shattered industry norms and set a new standard for inclusivity in beauty. Founded by Rihanna in partnership with LVMH as the first new Maison in 32 years, Fenty Beauty proved that inclusive shade ranges weren't just ethical — they were enormously profitable. The brand now offers 50 shades and has expanded into skincare (Fenty Skin) and fragrance.
