Sarah Paiji Yoo

Co-Founder & CEO

ABOUT Sarah Paiji Yoo

Sarah Paiji Yoo is the Co-Founder and CEO of Blueland, a New York-based sustainable cleaning brand she launched in 2019. A Harvard-educated serial entrepreneur, she previously founded Snapette (a mobile fashion platform acquired by PriceGrabber in 2013) and held roles at McKinsey & Company, Goldman Sachs, and Berkshire Partners. Under her leadership, Blueland has raised over $35M in venture funding, reached profitability in 2023, surpassed $100M in lifetime sales, and expanded into major national retailers including Target, Costco, and Whole Foods.a

PROFESSIONAL SUPERPOWER

About Blueland

Blueland is a women-founded cleaning brand on a mission to eliminate single-use plastic — one refillable tablet at a time. Born from a mother's determination to protect her children from microplastics, Blueland offers eco-friendly home cleaning products that deliver real results without the plastic waste. With over one billion single-use plastic bottles diverted from landfills and oceans, it's clean you can feel good about.