Sarah Paiji Yoo is the Co-Founder and CEO of Blueland, a New York-based sustainable cleaning brand she launched in 2019. A Harvard-educated serial entrepreneur, she previously founded Snapette (a mobile fashion platform acquired by PriceGrabber in 2013) and held roles at McKinsey & Company, Goldman Sachs, and Berkshire Partners. Under her leadership, Blueland has raised over $35M in venture funding, reached profitability in 2023, surpassed $100M in lifetime sales, and expanded into major national retailers including Target, Costco, and Whole Foods.
