Babba Rivera is an award-winning entrepreneur and the Founder & CEO of Ceremonia, a venture-backed clean haircare brand rooted in Latinx heritage. Prior to Ceremonia, she held senior marketing roles at Uber and Away, launched her own brand marketing agency (bybabba), and was named to Forbes' '30 Under 30' list in marketing and advertising in 2016. Of Chilean descent and raised in Sweden, Rivera is one of only 58 Latinas to have raised over $1M in VC funding, and made history as the first Latina to own a haircare brand at Sephora qualifying for the Clean + Planet Positive seal.