Inge Theron founded FaceGym in London in 2016 after a career as a journalist and beauty editor at the Sunday Times, where she spent years writing about the latest in facial treatments and wellness. The more she learned, the more she was drawn to the idea of treating the face as a muscle — one that could be trained, toned, and strengthened without resorting to injectables. A South African entrepreneur who built FaceGym from a single pop-up in Selfridges to a global studio and product empire, Inge has reimagined the beauty treatment as a workout.
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About FaceGym
Inge Theron founded FaceGym in London in 2016 after a career as a journalist and beauty editor at the Sunday Times, where she spent years writing about the latest in facial treatments and wellness. The more she learned, the more she was drawn to the idea of treating the face as a muscle — one that could be trained, toned, and strengthened without resorting to injectables. A South African entrepreneur who built FaceGym from a single pop-up in Selfridges to a global studio and product empire, Inge has reimagined the beauty treatment as a workout.
