Olivia Ferdi is the Co-Founder and CEO of TRIP, the UK's #1 CBD and functional wellness drinks brand, which she co-founded with her husband Daniel Khoury in 2019 after both experienced life-changing results from CBD. A Cambridge University graduate and former City lawyer, she left her legal career to build TRIP from the ground up, personally designing the brand's iconic packaging. Under her leadership, TRIP has grown to over 11,000 retail locations, raised over £25M in funding, and achieved a valuation in excess of £100M.
