Jen Rubio co-founded Away in New York City in 2015 alongside Steph Korey, after her luggage broke on a trip and she realized no one was making a well-designed, reasonably-priced piece of premium luggage. Jen, a former Warby Parker alum who helped build the brand's international expansion, brought the DTC playbook she learned there to the travel category. Away's launch — built around a pre-release book of travel stories sold instead of the bag itself — became a masterclass in brand-building before product. Named Forbes 30 Under 30.
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About Away
Jen Rubio co-founded Away in New York City in 2015 alongside Steph Korey, after her luggage broke on a trip and she realized no one was making a well-designed, reasonably-priced piece of premium luggage. Jen, a former Warby Parker alum who helped build the brand's international expansion, brought the DTC playbook she learned there to the travel category. Away's launch — built around a pre-release book of travel stories sold instead of the bag itself — became a masterclass in brand-building before product. Named Forbes 30 Under 30.
