Lindsay Hancock is the Founder and CEO of My Better Batch, a premium clean-label cookie mix brand based in Kernersville, North Carolina. Before founding My Better Batch, she held senior executive roles at Creative Snacks Co. and KIND Snacks, accumulating deep expertise in CPG sales, marketing, and operations. As a single mom and food industry veteran, she launched My Better Batch in April 2024 to bring a genuinely homemade-tasting, Non-GMO Project Verified cookie mix to busy families across the country.
