Laney Crowell (Helane Crowell) founded Saie in 2019 after years working in the beauty industry — including time at Estée Lauder and in editorial — gave her a clear view of both what was possible and what was missing. She wanted a clean beauty brand where performance came first, not as an afterthought. Saie launched exclusively with Sephora and earned B Corp certification, setting a high bar for clean beauty accountability. Laney has built Saie into one of the most trusted names in the clean makeup category.
