Lori Barzvi

Founder & CEO

ABOUT Lori Barzvi

Lori Barzvi is a New York–based serial entrepreneur and the founder and CEO of Pupiboo, the pet brand known for its stylish, washable dog pee pads. She came up with the idea while arranging a new area rug in her living room, wondering why her dog's pee pads couldn't be as attractive as the rest of her home, and developed a washable pad designed to look like a chic miniature rug.

Before Pupiboo, Barzvi founded the foot care brand Love, Lori, whose flagship product, MySoleMate, became a top-selling item on Amazon. The brand carried personal meaning, dedicated to the memory of her brother Guy, who had dreamed of becoming an entrepreneur. With a background in direct marketing and customer acquisition, Barzvi has been recognized as a small-business voice in outlets including Modern Retail and Tablet Magazine.

PROFESSIONAL SUPERPOWER

About Pupiboo

Lori Barzvi is a New York-based serial entrepreneur and the Founder & CEO of Pupiboo, a pet brand specializing in stylish, washable dog pee pads. Prior to Pupiboo, she founded Love, Lori, a foot care brand whose flagship product MySoleMate became a top-selling item on Amazon. Barzvi has been recognized as a small business voice in outlets including Modern Retail and Tablet Magazine, and holds a background in direct marketing and customer acquisition.