Lori Barzvi is a New York-based serial entrepreneur and the Founder & CEO of Pupiboo, a pet brand specializing in stylish, washable dog pee pads. Prior to Pupiboo, she founded Love, Lori, a foot care brand whose flagship product MySoleMate became a top-selling item on Amazon. Barzvi has been recognized as a small business voice in outlets including Modern Retail and Tablet Magazine, and holds a background in direct marketing and customer acquisition.